Texas Wesleyan University has been an economic engine in east Fort Worth for more than a century.
But with its growing campus, increasing enrollment and expanding athletic programs, the small university is poised to become a bigger player in North Texas.
Recent data shows Texas Wesleyan had a $244 million regional economic impact in 2024 — a 64% increase from 2023, according to a report by Independent Colleges and Universities of Texas. Founded in 1890, the private nonprofit institution has been educating students in Fort Worth for over 130 years.
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Direct spending alone in 2024 totaled $93 million. Alumni who have stayed in the region after graduation pump $41 million into the economy; Texas Wesleyan estimates 27,000 alums live within 50 miles of campus.
“I think what we’re most proud of is just the economic impact that we bring, not only to the entire city of Fort Worth, but specifically east Fort Worth,” said Emily Messer, who became president of Texas Wesleyan in 2023.
Messer said the university has received more applications from prospective students this year, which she credits to the university growing its brand awareness. Final numbers are still being compiled, but admits are up over 18% from last year.
While other regional universities have focused on increasing enrollment, Texas Wesleyan has leaned into its identity as a small institution. The university’s tagline — “Smaller. Smarter.” — is featured on signs and posters in the school’s signature blue and gold across the campus.
Messer believes relationships are key in life, and said Texas Wesleyan’s size means it’s a place where students can forge important connections with professors, administrators and their peers. She encourages prospective students, including Fort Worth natives, to visit the campus to get a feel for what life at the university is like.
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“I truly think once you step into our campus, you have a different feeling of what you might have thought Texas Wesleyan is,” Messer said.
The university enrolls a new cohort of about 500 full-time, first-time degree-seeking undergraduate students each fall. The number of prospective students applying to Texas Wesleyan has grown steadily since 2020. Enrollment grew by about 8% between fall 2013 and fall 2023, when it reached 2,595 students.
The average annual net price to attend Texas Wesleyan University is $14,347 for students who receive federal financial aid, according to the U.S. Department of Education’s College Scorecard. First-year undergraduate students at Texas Wesleyan received an average of $29,348 in scholarships and grants for the 2022-2023 academic year.
For the past three academic years, at least 47% of Texas Wesleyan’s undergraduates have been first-generation college students, exceeding its goal. The university is getting closer to meeting a goal of having an undergraduate population of at least 50% federal Pell Grant-eligible students, though it has yet to reach that benchmark.
Roughly 35% of students received Pell Grants during the 2022-2023 academic year, according to data from the National Center for Education Statistics. Statewide, about 34% of students received Pell Grants, which are awards for undergraduates with significant financial need.
Starting this fall, first-year students from Texas who qualify for full Pell Grant eligibility will receive free tuition. Texas Wesleyan isn’t the only university to offer such discounts.
The University of Texas System, which includes UT Arlington, will begin offering free tuition in the fall to students whose families make $100,000 or less. The Texas A&M University System has covered tuition and fees for students whose households make $60,000 or less per year since 2023.
Messer said Texas Wesleyan is focused on its impact on students and improving social mobility. Higher education is widely viewed by experts as a driver of social mobility, with college graduates typically earning more during their lifetimes than their peers who did not attend college.
Former Texas Wesleyan students have median annual earnings of over $54,000, according to the College Scorecard.
Texas Wesleyan is also dedicated to making sure its student population reflects the demographics of Tarrant County. Black students made up over 21% of total enrollment for the 2023-2024 academic year, while Hispanic or Latino students made up 23% of the student body during that time.
Texas Wesleyan is drafting a new strategic plan to unveil in January. The university hosted events to get feedback, and Messer said Texas Wesleyan received 950 responses during a community day for faculty and staff.
Through the new plan, the university wants to expand partnerships and grow strategically in all areas.
“An innovative approach to everything we do, whether it’s our academic programs or administrative efficiencies, will be something we’ll incorporate into it,” Messer said.
Despite its new aims, Messer said Texas Wesleyan is dedicated to its core goals — staying focused on students, maintaining a strong return on investment for a college education, and remaining an anchor for east Fort Worth.
Messer said Texas Wesleyan has not yet been impacted by direct federal spending cuts, but is closely monitoring developments related to Title IV of the Higher Education Act of 1965, the provision that refers to financial aid programs for post-secondary education. Title IV authorizes a range of federal financial aid programs, including federal student loans and Pell Grants.
Investments in sports have boosted Texas Wesleyan’s economic impact. A new $16.5 million stadium is expected to bring more visitors to the campus, leading to more spending there and at surrounding local businesses.
Karen Cramer Stadium is being built in three phases. The first phase, construction of a turf football field, was finished last year. Track and field equipment has been added, and the new fieldhouse is expected to be done this summer. The university is getting final cost estimates for the grandstand, the third and final phase of construction.
Texas Wesleyan is part of the Sooner Athletic Conference, a group of 13 schools across Texas, Oklahoma, Arkansas, Missouri and Kansas. The SAC is governed by the National Association of Intercollegiate Athletics, not the larger National Collegiate Athletics Association.
Texas Wesleyan has hosted SAC conference championships for a number of sports, including volleyball, basketball and women’s wrestling.
The university restarted its football team in 2017. Last fall, Texas Wesleyan had the highest scoring average in college football and made it to the second round of the NAIA Football Championship Series, after winning the conference championship.
Next spring, Texas Wesleyan will become the first university in Texas to have a varsity women’s flag football team. Flag football will be included in the 2028 Olympic Games in Los Angles; Texas Wesleyan is hoping to foster some of the sport’s top talent.