The holiday season with all its parties, family gatherings, and New Year’s resolutions can be stressful for men and women of all ages because this is typically a special time when they want to look and feel their best despite all the stress frequently associated with holiday events.
Dr. Mark A. Bishara, M.D. P.A. and his staff at The Paragon Plastic Surgery and Medspa can help each individual man or woman look and feel their best for all holiday events coming up.  Dr. Bishara takes the time to cultivate individual relationships with his patients in order to assure that they receive their desired look.  He uses the term “patient” because he says, “I feel the term patient is a more personal and appropriate term because I am working with people in personal ways.”
In his new state-of-the art facility completed in 2014, he offers the full gamut of cosmetic procedures such as robotic hair restoration, breast augmentation, tummy tuck and a variety of laser procedures. The calming music and soothing décor of his new facility create an atmosphere to ease the nerves of any anxious patient.  “Sometimes patients come in extremely nervous, and my goal is to provide a calming, relaxing environment to reduce their anticipated anxiety,” he said.  Additionally, Dr. Bishara takes the time to listen, discuss and explain all treatment options before outlining an appropriate treatment plan.
In his Paragon office in Mansfield, Dr. Mark A. Bishara, M.D. P.A. offers “Wrinkle-Free Wednesday.”  Patients can come in for Botox and Xeomin treatments at discounted rates.  It’s easy to see why this is the most popular and busiest day of the week for Dr. Mark A. Bishara, M.D. P.A. and his staff.  He treats hundreds of patients seeking these non-invasive, preventive procedures from 8am until 8pm.  “We go through enough Botox to remove every single wrinkle from an elephant’s skin,” he grinned, “but my goal is for them to still look like themselves,” he explained.
Also, as an AAAHC certified facility and dual trained surgeon, he can provide acute care as well as cosmetic surgical services.  His goal is to make sure that every patient’s needs are satisfactorily and effectively met.  In the spirit of giving this holiday season, Dr. Mark A. Bishara, M.D. P.A. plans to open a combined clinic that will offer reduced rates for general surgical procedures including lumpectomy, advanced laparoscopic hernia and gallbladder procedures, and varicose vein ablation.
“The current medical system in this country is not sustainable.  Hospitals and surgery centers charging $11,000 for a 15-minute procedure is simply not feasible when it could be offered at a more reasonable price,” he said.  These large centers are sometimes bound to hold pricing high due their contracted rates with insurance companies.  As a responsible physician, he wants to provide clinical services that promote and foster a medical system that is sustainable and affordable.  That is why he has announced the addition of four advanced laparoscopic surgeons to the staff at the Paragon Surgery Center in Mansfield.  Surgical procedures are now being offered to all patients state-wide for a cash price that is often less than some deductible plans.  Although this system is intended to be cash based, some patients will still be able to submit the charges for reimbursement through their out of network benefits.
As his services continue to grow and expand, Dr. Mark A. Bishara, M.D. P.A. has two other locations for the convenience of his patients; Southlake and North Park.
As the holiday season and the new year approach, let Dr. Bishara and his staff help you look and feel your best.  Call one of his three convenient locations at 817-473-2120 or email to make an appointment and ensure that you enjoy the holidays knowing that you truly look your best!

BluePrint to the Aesthetic Consult


Today’s aesthetic patient does not want to look good . . . they expect to look fantastic! These patients have high treatment expectations and are willing to pay for great results even in a difficult economic climate. Let me echo that again: patients are willing to pay for great results. But, the results and the experience must be extraordinary. This all begins with the critical aesthetic consult. I believe that the consult is the single differentiating factor between thriving practices and those that struggle.  I continue to be amazed (and disappointed) in the lack of time and effort, many practices dedicate to the consult.  
Understanding a patient’s cosmetic goals goes a long way to achieving complete patient satisfaction and long term loyalty. The main purpose of all aesthetic consults is to find the “Real Reason” why your patient wants to look better —it almost always has very little to do with the initial stated reason. When in fact you find this reason, it yields a raw emotional response from the patient.  If you can evoke that emotional response, you are on the threshold creating a loyal patient for life, but this takes time, effort, and good listening skills.  As I’ve said many times, it’s about paying attention to the details.
Always try to avoid the temptation to prejudge the patient. It is important to understand that it’s not their hormone level or the size of their wallet. It’s the wiring of their DNA; some patients are just wired for aesthetics.  Those that are, will seek your services and if satisfied beyond their own expectations, will pay happily for them.
In every patient consult, first ask the patient to identify their facial features that they like. Tastefully point out what you see as their positive features and congratulate them on these great genetics. Then, with their permission, honestly and carefully show them the issues that need to be addressed.  I call it “Face Whispering.”
Patients often have a specific cosmetic concern but rarely see other areas in need of treatment. I call this mono- or selective focus. To fully engage the patient in a successful discussion on full face reflation that will yield the best result, you must first convince the patient to look beyond their single concern and describe the face in a three-dimensional way.

As part of my blueprint to the consult I also find that showing patients their baseline photographs is very effective in gaining their confidence.  I have a dedicated camera room and take many pictures daily. I show patients their baseline photos from all views so they can see the whole face.  In addition, I give patients an assignment to bring in a youthful picture of themselves, say in their early twenties.  By comparing this youthful photo with their baseline, I’m able to discuss harmony, balance and symmetry, and identify for them areas that require attention. It is important to tell patients that the goal is not to make them look “20 again,” rather to restore some of their natural features to look great for their age. This whole exercise helps patients understand why we look at and treat the whole face.
Simply put, the consult is integral to the success of your practice.  If you truly want to take your practice to the next level, improve your patient consultation style; dedicate more focused time to your patient in order to understand his/her expectations and desires; carefully transition them to focus on the whole face; and finally, incorporate the most innovative products and techniques into practice.  Earn their trust and the right to treat them, create an extraordinary result and watch the barrier of price disappear.
Article by B. Kent Remington, MD, FRCP
Co-Founder, The Aesthetic BluePrint

This Article is brought to you Courtesy of Dr. Mark Bishara and The Paragon Plastic Surgery & Med Spa