Selfies and Snap Chat in the O.R.?

Plastic surgeons all over the country are offering a shall we say “very interactive” approach to medicine.
Dr. Miami also know as Dr. Michael Salzhauer is taking the camera phone into the operating room. Want to know how a brazilian butt lift is done? Watch it via his snapchat. With 130,000 followers on Instagram and 12,000+ on Twitter, nothing about his procedures is left to the imagination.
Think its crazy? Well maybe not. More and more clients are open to bringing you in on the experience. This platform allows the next patient to get an idea of what to expect. “ This allows people to actually see what the process is like. It demystifies it so it’s a lot easier for them to take the plunge, so to speak, “ he said.
Makes sense right? One patient even said she was happy to share her story and thought how cool is it, stating I can watch my surgery later…
Want to know what your favorite plastic surgeon is doing in the O.R.? Prop your feet up and check it out from the comfort of your couch. Dr. Matthew Schulman has “several hundred thousand” followers and 450,000 views daily. That’s a lot of people interested in watching you go under the knife.
Platforms like snapchat and twitter allow the surgeon a truly interactive relationship, with not only their existing clientele, but new patients as well. Its an educational platform, in real time. What more could you ask for? Does this violate privacy and HIPAA? You bet it does, but physicians simply ask for consent and have an open dialogue on what will and will not be shared.
 
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